Monster drink professional#
Monster drink series#

A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims. In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving. In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola. The name lasted through 2019 although Monster offered to extend the sponsorship, NASCAR rejected it in favor of a new sponsorship model.

Monster drink series#

Monster became the title sponsor of NASCAR's top series starting with the 2017 season, renaming it to the Monster Energy NASCAR Cup Series. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the United States and Grupo Jumex in Mexico. Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events. Monster advertising on the Las Vegas Monorail (2007) The company also has a strong presence in the music industry, promoting a number of music bands around the world in the Monster Energy Outbreak Tour, like Fetty Wap, Iggy Azalea, 21 Savage, Asking Alexandria, Anthrax, Strange Music, The Word Alive, Machine Gun Kelly, Suicidal Tendencies, Maximum the Hormone, Korn, Poppy and Five Finger Death Punch.

Monster drink professional#

Monster currently sponsors the FIA World Rallycross Championship, two of Dreyer & Reinbold Racing's Nitro Rallycross drivers, the PBR: Unleash the Beast Professional Bull Riders tour, the bag of professional golfer Tiger Woods, as well as the helmets of the Mercedes AMG Petronas F1 drivers. Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, MotoGP, BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). As of March 2019, Monster Energy had a 35% share of the energy drink market, the second highest share after Red Bull.Īs of July 2019, there were 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Zero Ultra, Juice, Hydro, Extra Strength, Dragon Tea, Muscle, Import, and Rehab. Monster Energy is an energy drink that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002.